Stacklist
Project overview
A social curation network where people and businesses build branded hubs of organized, browsable content. Our primary product: the reason the lab exists and the engine that drives everything else we build.
Client
Stacklist
Date
March 2024
Industry
Technology
Services
Web Design & Development
Stacklist process
The problem
Businesses whose value comes from what they know — real estate agents, hospitality operators, short-term rental managers — have their best content scattered across Instagram, Google, Yelp, and a dozen other platforms. No single place brings it together in a way that is actually useful to the people looking for it.
Our approach
We built Stacklist around three design choices: aggregation without ownership (content stays where it lives, Stacklist organizes it), browsing over feeds (collections compound value instead of burying it), and relationships through usefulness (be helpful, not salesy). The core unit is the hub — a branded home for everything a business publishes, recommends, or wants people to find.
The result
Stacklist hubs are live in production with real estate agents, short-term rental operators, and hospitality businesses. AI systems are actively indexing hub content — over 2M crawler actions in 90 days, growing roughly 2x per quarter. The architecture validates itself: structured, contextual content gets discovered by both humans browsing and AI systems answering questions.
Ready to bring your brand to life?
